Amazon Marketing Stream
Amazon Marketing Stream data that can increase your sales
Increase your sales by increasing bids during peak sales days with Atom11's advanced dayparting module
Your ads dont' perform evenly. Stop paying like they do
Standard Amazon reporting provides a single daily figure, while Amazon Marketing Stream tool breaks it down by hour:
Find your peak hours
Find your peak hours, Edit your bids or budgets, Improve Ad performance
Cut your dead hours
Stop paying full CPC overnight and through the hours that never turn into orders.
Pace the budget
Keep spend alive until evening instead of exhausting it by mid-afternoon.

Amazon Ads hourly data to understand customer shopping patterns.
Four things our Amazon Marketing Stream tool makes possible, all in one place — no exports no spreadsheet reconciliation on Monday morning.
How Amazon Marketing Stream integration works
Live in 1 week. No engineering. No excel sheets. Easy to manage
Read what our "Dayparting" power users have to say about Atom11 dayparting
Frequently asked questions.
What is Amazon Marketing Stream (AMS)?
Amazon Marketing Stream is a push-based messaging system that delivers brands and agencies with hourly Amazon campaign metrics and insights on campaign changes in near real time. Users integrated with Amazon Ads API can use Amazon Marketing Stream.
What are the key benefits of using Amazon Marketing Stream?
Amazon Marketing Stream gives you near real-time, hourly Amazon Ads data instead of delayed, aggregated reports. That means you can see exactly when performance changes (by hour, placement, react faster to campaign performance, and run much more precise optimisations like dayparting, budget pacing, and bid tuning.
How can advertisers leverage Amazon Marketing Stream?
Advertisers can plug Amazon Marketing Stream into compatible tools or custom dashboards and use the live feed to guide time-based bid and budget rules. In practice, you identify peak and low-performing hours, adjust bids and budgets around those windows, test changes and see impact within hours, and feed the data into automation (e.g., rules in Atom11) for continuous, data-driven campaign optimisation. By using Amazon Marketing Stream data, Gala reduced their ACOS by 40% while increasing ad sales by 48%
Does Amazon Marketing Stream support real-time bidding adjustments?
Yes, Amazon Marketing Stream supports making adjustments to bids and budgets in near real time. This helps optimize campaigns and increase ROI.
How is Atom11 different from other Amazon marketing stream tools?
Atom11 provides advanced dayparting controls including bid and budget dayparting, granular controls such as conflict management systems and dayparting performance evaluation.
What metrics does Amazon Marketing Stream track?
Atom11's Amazon marketing stream software tracks clicks, impressions, spend, ACOS, ROAS, CPC, conversions, and orders all at hourly granularity, across campaigns, ad groups, and keywords.














